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Privacy Policy

Last updated: June 2026 · CLARIVANCE AI Ltd

1. Who we are

CLARIVANCE AI Ltd ("we", "us", "our") is the data controller for the personal data we collect through this website and our services. We are incorporated in England and Wales.

Contact: privacy@clarivanceai.co.uk

2. What data we collect

When you join our waitlist, we collect:

  • First and last name
  • Business email address
  • Business name and type (optional)
  • Annual income range (optional)
  • Accounting software currently in use (optional)
  • Any message you choose to include (optional)

We also collect standard server logs (IP address, browser, timestamp) for security and operational purposes.

3. How we use your data

  • To contact you when CLARIVANCE AI launches and your free trial is ready
  • To send you relevant MTD preparation updates (you can unsubscribe at any time)
  • To understand who our users are and improve our product

Our legal basis for processing is legitimate interests (communicating about a service you have asked to be informed about) and, where required, consent.

4. Where your data is stored

Waitlist data is stored in Airtable (a US-based service covered by Standard Contractual Clauses under UK GDPR). All other data remains within the UK on AWS London (eu-west-2) infrastructure.

5. How long we keep your data

We keep your waitlist data for as long as CLARIVANCE AI is operating and you remain a prospective or active customer. You may request deletion at any time by emailing us.

6. Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion ("right to be forgotten")
  • Object to processing or restrict it
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, email privacy@clarivanceai.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

7. Cookies

We use minimal cookies. For full details, see our Cookie Policy.

8. Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version. Continued use of our site after changes constitutes acceptance.

Questions about this policy?

Email us at privacy@clarivanceai.co.uk and we'll respond within 2 business days.